Digital Marketing Specialist Resume Summary Examples

Digital Marketing Specialist with 18 months at a 40-person Shopify Plus apparel brand, where I run the paid social + email program end-to-end. Currently manage $14K/month in Meta Ads (Advantage+ Shopping campaigns + creator collabs) at a blended 3.4x ROAS, and own the Klaviyo flows that drive 28% of total revenue across abandoned cart, browse abandonment, post-purchase, and winback. Comfortable in GA4 + Meta Ads Manager + Klaviyo + Shopify analytics, and Google Digital Marketing Certified. Targeting a junior-to-mid DMS role at a DTC e-commerce brand on a 4-6 person marketing team.

Digital Marketing Specialist with 2 years at a 90-person B2B SaaS in the developer-tools space, where I own demand-gen content and the HubSpot lifecycle program. Grew organic sessions 64% YoY through technical SEO + a 24-piece comparison-page cluster (Ahrefs + Surfer + Claude-assisted briefs), and rebuilt the lead-nurture sequences in HubSpot to lift MQL-to-SQL conversion from 11% to 18%. Comfortable in GA4, HubSpot, Ahrefs, Surfer, and the operational discipline of content briefs that ship. Targeting a mid-level DMS role at a Series B-D B2B SaaS where content + lifecycle drive pipeline.

Junior Digital Marketing Specialist with 22 months at a 60-person performance agency in NYC, where I support 6 client accounts across e-commerce, SaaS, and local-services verticals. Day-to-day I run Google Ads campaigns ($8K-$45K/month per account), set up GA4 + GTM tagging for new client onboarding, and write the monthly reporting decks in Looker Studio. Comfortable in Google Ads, GA4, GTM, Looker Studio, and the agency rhythm of client-by-client account management. Targeting an in-house junior DMS role at a DTC e-commerce or SaaS brand where I can go deep on one program instead of breadth across six.

Digital Marketing Specialist with 1 year at a 25-person DTC home-goods brand, where I co-own the TikTok Shop + creator program with our brand manager. Managed 14 creator partnerships in Q4 2025 driving $312K in TikTok Shop GMV (live-shopping events converted at 22% above standard product video benchmarks), and built our shoppable-video content calendar with 4 weekly posts. Comfortable in TikTok Shop, TikTok Ads Manager, Klaviyo, Shopify, and the creator-brief workflow. Google Digital Marketing Certified. Targeting a junior DMS role at a DTC consumer brand where TikTok Shop and creator content are core growth channels.

Senior Digital Marketing Specialist with 7 years across 3 DTC e-commerce brands (apparel, home goods, beauty); currently at a 220-person Shopify Plus apparel company managing the full digital marketing program. Own $180K/month in paid spend (Google Ads + Meta Ads + TikTok Ads) at a blended 4.7x ROAS — the lift from 3.2x came from a deliberate switch to first-party data activation (Meta CAPI + Google Enhanced Conversions + Klaviyo audience syncs) plus a quarterly incrementality holdout program that killed 22% of underperforming spend. Run a 28-flow Klaviyo program (34% of revenue) and a 60-creator influencer roster. Comfortable in the full DTC stack: GA4 + BigQuery export, server-side GTM, Meta Ads, Google Ads, TikTok Ads + TikTok Shop, Klaviyo, Shopify Plus. Targeting a Senior DMS or Performance Marketing role at a $50M-$200M DTC brand.

Senior Digital Marketing Specialist with 8 years across 2 B2B SaaS companies (developer tools + sales-tech); currently at a 450-person Series D SaaS owning demand-gen + lifecycle. Drove 187% organic session growth across 18 months via a 140-page comparison + alternatives + use-case cluster (Ahrefs + Surfer + Claude-assisted briefs at the editorial layer), grew branded organic queries 52% in the AI Overview era, and rebuilt the HubSpot lead-scoring and lifecycle nurtures (MQL-to-pipeline conversion lifted from 19% to 31%, with $14M in attributed pipeline influence in the past year). Run a $35K/month LinkedIn Ads + Google Ads program with intent-data overlay. Comfortable in HubSpot + Marketo (legacy), GA4 + BigQuery, Looker Studio, LinkedIn Campaign Manager, Ahrefs, Demandbase, and the cross-functional rhythm of partnering with sales-ops + RevOps. Targeting a Senior DMS or Demand-Gen Manager role at a B2B SaaS in scale-up mode.

Senior Digital Marketing Specialist with 9 years agency-side at three NYC and Toronto performance shops (last 4 years at a top-50 independent), where I lead the strategy + execution layer on 5 enterprise client accounts (combined $640K/month in managed paid spend). Built the agency's MMM-lite framework using Robyn for clients above $5M annual paid spend, and own the quarterly incrementality testing program (geo-holdout + conversion-lift) across 3 client brands. Direct the GA4 + server-side GTM + Conversions API onboarding playbook used by all 18 paid-media specialists in the agency. Comfortable in the full performance + measurement stack: Google Ads, Meta Ads, TikTok Ads, GA4 with BigQuery export, server-side GTM, Looker Studio, Robyn (LightweightMMM), and the client-relationship discipline of weekly + quarterly stakeholder cadences. Targeting a first in-house Senior DMS or Performance Marketing Manager role at a DTC or SaaS brand with $5M+ annual paid budget.

Senior Digital Marketing Specialist with 7 years at DTC consumer brands (food + beauty + home goods); currently at a 140-person DTC food brand. Own the full digital program — $220K/month paid (Meta + Google + TikTok) at 4.4x blended ROAS, a 100-creator roster generating ~$2.1M annual TikTok Shop GMV, a 32-flow Klaviyo lifecycle program (38% of revenue), and the brand's first-party data architecture (Klaviyo + Shopify + Segment CDP for Meta CAPI activation). Established the brand's quarterly creative-testing program (50 variants/week using Claude + Midjourney + brand-approved templates) and the AI-augmented copy QA workflow. Comfortable across the full DTC consumer stack including TikTok Shop ad management. Targeting a Senior DMS or Director-track role at a $50M+ DTC consumer brand.

Lead Digital Marketing Specialist (IC track) with 12 years across DTC e-commerce; currently at an $80M Shopify Plus apparel brand directing the entire digital marketing program (paid + organic + email + creator) without direct reports. Manage $400K/month in blended paid spend at 4.9x ROAS, set the brand's quarterly testing roadmap (creative + audience + landing page), and authored the company-wide first-party data architecture migration plan that consolidated 6 previously-siloed pixel implementations into a unified server-side GTM + Meta CAPI + Google Enhanced Conversions stack. Run the MMM modeling cadence (Robyn, monthly refresh) that informs spend allocation across channels, and chair the cross-functional creative review for paid + email. Mentor 3 mid-level specialists across paid + lifecycle + SEO without manager reporting structure. Comfortable across the full DTC stack at scale. Targeting a Lead or Director-track DMS role at a $100M+ DTC e-commerce brand.

Lead Digital Marketing Specialist (IC track) with 11 years; last 6 at scale-up B2B SaaS companies (sales-tech + RevOps + dev tools). Currently at a 600-person Series E SaaS where I direct demand-gen across SEO, paid, lifecycle, and ABM — drove $42M in attributed pipeline influence in the past 18 months across an 80-page comparison cluster (lifted organic sessions 220%), a $50K/month LinkedIn + Google Ads program (CPL down 41%), and a 26-flow HubSpot lifecycle program (MQL-to-pipeline 28%). Authored the company-wide GA4 + Conversions API + LinkedIn Insight Tag server-side migration plan adopted by 12 product teams, and chair the marketing-engineering review board for any change crossing two channels. Mentored 2 mid-level specialists into Senior DMS roles in the past 18 months. Comfortable in HubSpot + Marketo + GA4 + BigQuery + LinkedIn Campaign Manager + Demandbase + 6sense. Targeting a Lead or Senior Manager-level role at a Series D-E B2B SaaS or pre-IPO SaaS.

Lead Digital Marketing Specialist with 13 years agency-side at 3 NYC performance shops (last 7 at a top-30 independent), serving as the senior strategy lead on 4 enterprise accounts (combined $1.4M/month in managed paid spend across e-commerce, SaaS, and DTC verticals). Authored the agency's MMM-and-incrementality service offering (Robyn-based modeling + quarterly geo-holdouts) launched across 8 client brands above $10M paid annual spend. Direct the agency's GA4 + server-side GTM + AI-creative-workflow training program (28 specialists trained in 2025), and chair the agency's monthly senior-IC technical review. Mentored 4 senior specialists into Lead or in-house Senior DMS roles in the past 24 months. Comfortable across the full agency-IC stack at $1M+ monthly client spend. Targeting a first in-house Lead-track or Director-track DMS role at a $100M+ DTC, e-commerce, or SaaS brand.

Lead Digital Marketing Specialist (IC track) with 11 years at DTC consumer brands; currently at a 240-person DTC beauty brand at $120M annual revenue, directing the entire digital marketing program. Manage $480K/month in blended paid spend at 5.2x ROAS held across 14 months, scaled TikTok Shop GMV to $8.4M annually across a 280-creator program, run a 36-flow Klaviyo lifecycle program (42% of revenue), and authored the brand's first-party data architecture (Klaviyo + Shopify + Segment CDP + Meta CAPI activation). Established the AI-augmented creative pipeline (60 variants/week via Claude + Midjourney + brand-approved templates with prompt-versioning ADR governance) shipped across paid + email + organic social. Chair the creative-and-paid weekly review and mentor 4 specialists across paid + lifecycle + creator + SEO. Comfortable across the full DTC consumer stack at scale. Targeting a Director-track DMS role or Head of Performance role at a $100M+ DTC consumer brand.

Director of Digital Marketing with 14 years across DTC e-commerce; currently leading a 6-person digital team at a $40M Shopify Plus DTC apparel brand. Own the full digital P&L — $5.2M annual paid budget across Google + Meta + TikTok + Pinterest at a 4.6x blended ROAS, a $1.8M annual creator program, the 36-flow Klaviyo lifecycle program (38% of revenue), and the brand's organic SEO + AEO program (organic sessions 4.2x in 30 months). Built the team from 2 specialists to 6 (paid lead, lifecycle lead, creator lead, SEO/content lead, designer, analyst), and authored the brand's MMM + first-party data + AI-creative governance frameworks. Comfortable across the full DTC stack at scale, with strong agency-management muscle from prior in-house roles. Targeting a Head of Marketing or VP role at a $50M-$150M DTC consumer or e-commerce brand on a CMO trajectory.

Director of Digital Marketing with 13 years across B2B SaaS (developer tools + sales-tech + RevOps); currently leading a 7-person digital + demand-gen team at a 700-person Series E B2B SaaS. Own $9M annual marketing budget across paid + content + SEO + lifecycle + ABM, drove $98M in attributed pipeline influence in the past 24 months ($24M sourced + $74M influenced), built the team from 3 specialists to 7 (paid lead, content lead, SEO lead, lifecycle lead, ABM lead, ops, analyst), and authored the company-wide measurement architecture (GA4 + Marketo + Salesforce + Demandbase + 6sense + BigQuery). Chair the marketing-and-RevOps weekly review with the VP Sales + VP Marketing, and was the IC architect for the 2025 ABM + intent program that lifted enterprise pipeline 47%. Comfortable in B2B SaaS at scale-up + pre-IPO stages. Targeting a VP-track Director or Head of Demand-Gen role at a Series E or pre-IPO B2B SaaS.

Director of Digital Marketing with 15 years agency-side; currently a Group Director at a top-30 NYC independent performance agency, leading 4 strategy leads across 14 enterprise client accounts (combined $4.8M/month in managed paid spend; $58M annual). Authored the agency's MMM-and-incrementality service offering (Robyn-based modeling, quarterly geo-holdouts, conversion-lift studies) shipped across 18 client brands above $5M paid annual spend. Built the agency's measurement-and-AI-creative training program (40+ specialists trained on GA4 + server-side GTM + AI-augmented workflows) and chair the senior-IC technical review board. Promoted 3 senior specialists into Director-track in the past 36 months and onboarded 6 net-new enterprise clients. Comfortable in the full agency-leadership stack including P&L management of a $4.8M/month service line. Targeting a VP-Performance or Head of Performance role at a $200M+ DTC, e-commerce, or SaaS brand — first in-house move after 15 years agency.

Director of Digital Marketing with 12 years at DTC consumer brands; team eliminated in Q1 2026 reduction at a $90M DTC food brand. Most recently led a 5-person digital marketing team owning $8.4M annual paid budget at a 5.0x blended ROAS, a $2.4M annual TikTok Shop + creator program ($14M GMV in 2025), and the brand's first-party data + AI-creative governance frameworks. Earlier roles at a DTC apparel brand and a DTC beauty brand covered the full IC arc from Mid through Lead, including the build-out of MMM-and-incrementality measurement programs at three different revenue stages. Comfortable across the full DTC consumer stack at $50M-$150M revenue scale. Available immediately. Targeting a Director or Head of Marketing role at a DTC consumer brand at $50M-$200M annual revenue.