Digital Marketing Specialist Resume Example
Professional Digital Marketing Specialist resume example with ATS-optimized template. Learn how to showcase your digital campaign expertise and analytics skills to land top marketing roles.
Last Updated: 2026-02-08 | Reading Time: 8-10 minutes
Quick Stats
Digital Marketing Specialist Resume Example
Tyler Nakamura
tyler.nakamura@email.com • (555) 508-7342 • Portland, OR
linkedin.com/in/tylernakamura
Summary
Data-driven Digital Marketing Specialist with 4+ years of experience managing paid media, SEO, and email marketing campaigns. Managed $500K+ in annual ad spend with a 5.2x average ROAS. Passionate about conversion rate optimization and leveraging analytics to scale digital growth.
Professional Experience
- ▸Managed $500K annual paid media budget across Google Ads, Meta Ads, and LinkedIn, achieving 5.2x average ROAS
- ▸Increased organic search traffic by 120% over 18 months through technical SEO audits and content optimization
- ▸Designed and executed A/B testing program for landing pages, improving conversion rates by 35%
- ▸Built automated email nurture sequences that increased lead-to-customer conversion by 22%
- ▸Executed digital ad campaigns for 12+ clients across e-commerce, SaaS, and healthcare verticals
- ▸Produced monthly analytics reports using Google Analytics and Data Studio, informing $2M+ in client ad spend
- ▸Grew client social media audiences by an average of 45% through paid and organic strategies
Education
Certifications
- Google Ads Search Certification
- Google Analytics Certification
- Meta Blueprint Certification
Core Competencies
Why This Resume Works:
- Quantified achievements with specific metrics
- Keywords match common job descriptions
- Clean, ATS-compatible formatting
- Strong action verbs throughout
How to Write a Digital Marketing Specialist Resume
Professional Summary
Lead with ad spend managed and ROAS or ROI figures. Mention the specific channels you specialize in and highlight your analytical approach. Keep it results-focused.
Work Experience
Include ROAS, CPA, conversion rates, traffic growth, and budget managed. Show how your optimizations improved performance over time. Mention specific platforms and channels.
Skills Section
List advertising platforms, analytics tools, and marketing automation software. Include technical skills like Google Tag Manager and basic HTML/CSS if applicable.
Action Verbs for Digital Marketing Specialists
Digital Marketing Specialist Resume Keywords
These keywords appear most frequently in Digital Marketing Specialist job descriptions. Include relevant ones in your resume:
Technical Keywords
PPCSEOSEMConversion Rate OptimizationA/B TestingMarketing AutomationEmail MarketingPaid SocialDisplay AdvertisingRetargetingIndustry Keywords
Digital AdvertisingPerformance MarketingGrowth MarketingE-Commerce MarketingContent MarketingInbound MarketingLead GenerationCustomer AcquisitionTools & Technologies
Google AdsMeta Ads ManagerGoogle Analytics 4Google Tag ManagerSEMrushAhrefsMailchimpHubSpotHotjarUnbounceCanvaCommon Mistakes to Avoid
Not including ROAS, CPA, or other paid media metrics
Always quantify ad performance. Include return on ad spend, cost per acquisition, click-through rates, and conversion rates. These are the primary KPIs for digital marketers.
Being too vague about channels managed
Specify exact platforms: Google Search Ads, Meta Ads, LinkedIn Ads, programmatic display. Hiring managers filter for platform-specific experience.
Leaving out budget management details
Include the total ad spend you managed monthly or annually. Budget responsibility demonstrates trust and scope of your role.
Digital Marketing Specialist Resume FAQs
Do I need certifications for a digital marketing role?
While not strictly required, certifications from Google, Meta, and HubSpot are highly valued and often expected. They demonstrate platform proficiency and are easy to obtain. Include them prominently on your resume.
How do I show SEO experience on my resume?
Include metrics like organic traffic growth percentage, keyword rankings improved, domain authority increase, and pages optimized. Mention specific strategies like technical SEO audits, link building, or content optimization.
Should I include a portfolio or campaign samples?
Yes, if possible. Link to a portfolio website showcasing campaign results, landing pages you designed, or case studies. Make sure to anonymize client data and focus on measurable outcomes.
How technical should my resume be?
Include technical skills like Google Tag Manager, basic HTML/CSS, and analytics platforms. Digital marketing is increasingly technical, and showing comfort with data and tools sets you apart from purely creative candidates.
What is the difference between a Digital Marketing Specialist and a Marketing Manager?
Specialists focus on executing campaigns across specific channels, while managers oversee strategy, budgets, and teams. If you are applying for a manager role, emphasize leadership and strategic planning. For specialist roles, emphasize hands-on execution and platform expertise.
Ready to Optimize Your Digital Marketing Specialist Resume?
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Last updated: 2026-02-08 | Written by JobJourney Career Experts