Social Media Manager Resume Example
Professional Social Media Manager resume example with ATS-optimized template. Learn how to showcase your content strategy, community growth, and engagement metrics to land top roles.
Last Updated: 2026-02-08 | Reading Time: 8-10 minutes
Quick Stats
Social Media Manager Resume Example
Camille Baptiste
camille.baptiste@email.com
(555) 371-9026
Miami, FL
linkedin.com/in/camillebaptiste
Skills
Certifications
Education
Profile
Creative Social Media Manager with 5+ years of experience building brand communities and driving engagement across Instagram, TikTok, LinkedIn, and X. Grew combined social audiences from 25K to 320K followers. Expert in content strategy, influencer partnerships, and social analytics.
Professional Experience
- —Grew Instagram following from 40K to 185K and TikTok from 8K to 95K through original content strategy and trending formats
- —Managed 10+ influencer partnerships per quarter, generating $1.2M in attributed revenue through affiliate and paid collaborations
- —Increased average engagement rate from 2.1% to 5.8% by implementing data-driven content calendar and community management practices
- —Led social media crisis response protocol that resolved 3 brand reputation incidents with zero lasting negative impact
- —Managed social media accounts for 8 clients across lifestyle, food, and tech verticals, publishing 200+ posts per month
- —Created and executed paid social campaigns with a combined $300K budget, achieving 4.1x average ROAS
- —Developed video content strategy that increased client video views by 250% quarter over quarter
Why This Resume Works:
- Quantified achievements with specific metrics
- Keywords match common job descriptions
- Clean, ATS-compatible formatting
- Strong action verbs throughout
How to Write a Social Media Manager Resume
Professional Summary
Highlight follower growth, engagement rates, and platforms you specialize in. Mention content formats you excel at (video, stories, reels). Show you understand both organic and paid social.
Work Experience
Include follower growth numbers, engagement rate improvements, and revenue attributed to social. Show you can manage multiple platforms and adapt to trends. Include influencer and partnership results.
Skills Section
List social media management platforms, content creation tools, and analytics software. Include platform-specific expertise and content formats you specialize in.
Action Verbs for Social Media Managers
Social Media Manager Resume Keywords
These keywords appear most frequently in Social Media Manager job descriptions. Include relevant ones in your resume:
Technical Keywords
Content StrategyCommunity ManagementSocial Media AnalyticsInfluencer MarketingPaid SocialOrganic SocialContent CalendarBrand VoiceEngagement RateSocial ListeningIndustry Keywords
Social Media MarketingBrand BuildingContent CreationInfluencer PartnershipsUser-Generated ContentViral MarketingCommunity BuildingCreator EconomyTools & Technologies
HootsuiteSprout SocialLaterBufferMeta Business SuiteTikTok Ads ManagerCanvaAdobe Premiere ProCapCutGoogle AnalyticsBrandwatchCommon Mistakes to Avoid
Only listing follower counts without engagement metrics
Include engagement rates, reach, impressions, and click-through rates alongside follower growth. Engagement quality matters more than vanity metrics.
Not tying social media results to business outcomes
Show revenue attributed to social, leads generated, website traffic driven, or brand awareness lift. Connect your work to business goals, not just social metrics.
Failing to mention platform-specific expertise
Specify which platforms you managed and your results on each. Expertise on TikTok, Instagram Reels, or LinkedIn content signals your relevance to specific roles.
Social Media Manager Resume FAQs
Should I include my personal social media following on my resume?
Only if it is relevant and substantial. A strong personal brand on the same platforms you would manage can be a differentiator. Include it in your summary or a separate section, but keep the focus on professional results.
How do I show content creation skills on my resume?
Include the types of content you create (video, graphics, copy) and the results they achieved. Link to a portfolio or content samples. Mention tools like Adobe Premiere Pro, Canva, or CapCut to show production skills.
Is paid social experience important for Social Media Manager roles?
Yes, increasingly so. Include ad spend managed, ROAS, and campaign results. Many companies want social media managers who can run both organic and paid strategies. Show proficiency with Meta Ads Manager and TikTok Ads.
How do I handle short-term contract or freelance social media work?
Group freelance work under a single heading like "Freelance Social Media Manager" with the date range. List notable clients and results. Focus on the breadth of experience and measurable outcomes across multiple brands.
What should I include about crisis management or negative feedback?
If you have handled brand crises or reputation issues, include them as achievements. Show how you responded, the process you followed, and the outcome. Crisis management skills are highly valued in social media roles.
Ready to Optimize Your Social Media Manager Resume?
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Last updated: 2026-02-08 | Written by JobJourney Career Experts