Marketing Manager Resume Example
Professional Marketing Manager resume example with ATS-optimized template. Learn how to showcase your campaign results, team leadership, and strategic marketing skills.
Last Updated: 2026-02-08 | Reading Time: 8-10 minutes
Quick Stats
Marketing Manager Resume Example
Rachel Kim
rachel.kim@email.com • (555) 614-8823 • Los Angeles, CA
linkedin.com/in/rachelkim
Summary
Strategic Marketing Manager with 6+ years of experience leading integrated campaigns across digital and traditional channels. Drove $8M+ in pipeline through demand generation programs. Skilled in brand strategy, team leadership, and data-driven marketing optimization.
Professional Experience
- ▸Led a team of 5 marketers executing multi-channel campaigns that generated $8.2M in qualified pipeline annually
- ▸Increased marketing-sourced revenue by 65% year over year through ABM and demand generation programs
- ▸Managed an annual marketing budget of $1.5M, reducing cost-per-lead by 28% through channel optimization
- ▸Launched brand refresh initiative that improved brand awareness scores by 40% in target market segments
- ▸Planned and executed 20+ events and webinars per year, generating 3,000+ qualified leads
- ▸Created content strategy that increased organic website traffic by 85% over 18 months
- ▸Managed email marketing program with 50K+ subscribers, achieving 28% open rate and 4.5% click-through rate
Education
Certifications
- Google Analytics Certified
- HubSpot Inbound Marketing Certified
Core Competencies
Why This Resume Works:
- Quantified achievements with specific metrics
- Keywords match common job descriptions
- Clean, ATS-compatible formatting
- Strong action verbs throughout
How to Write a Marketing Manager Resume
Professional Summary
Highlight the channels and strategies you specialize in, team size managed, and pipeline or revenue impact. Show you can think strategically and execute tactically.
Work Experience
Quantify campaign results: leads generated, pipeline influenced, conversion rates, ROI. Show budget management skills and how you optimized spend. Include team leadership metrics.
Skills Section
Include marketing automation platforms, analytics tools, and advertising platforms. Show proficiency across the full marketing stack. Balance creative and analytical skills.
Action Verbs for Marketing Managers
Marketing Manager Resume Keywords
These keywords appear most frequently in Marketing Manager job descriptions. Include relevant ones in your resume:
Technical Keywords
Demand GenerationAccount-Based MarketingBrand StrategyCampaign ManagementMarketing AutomationContent MarketingSEOSEMLead NurturingMarketing AnalyticsIndustry Keywords
B2B MarketingDigital MarketingIntegrated MarketingGo-To-MarketProduct MarketingGrowth MarketingPerformance MarketingBrand AwarenessTools & Technologies
HubSpotMarketoSalesforceGoogle AnalyticsGoogle AdsFacebook Ads ManagerSEMrushAhrefsCanvaAdobe Creative SuiteMailchimpCommon Mistakes to Avoid
Describing campaigns without showing business results
Always tie marketing activities to business outcomes: leads generated, pipeline influenced, revenue attributed. Marketing managers must demonstrate ROI.
Not showing budget management experience
Include the size of budgets you managed and how you allocated them. Show cost efficiency improvements like reduced cost-per-lead or improved ROAS.
Listing creative work without strategic context
Frame creative initiatives within business strategy. Show how brand campaigns, content, or events supported broader goals like market positioning or demand generation.
Marketing Manager Resume FAQs
How do I show ROI on my marketing resume?
Include pipeline generated, marketing-sourced revenue, cost-per-lead, conversion rates, and ROAS. Connect your campaigns directly to sales outcomes. Use attribution data to quantify your contribution to revenue.
Should I include both digital and traditional marketing experience?
Yes, if the role requires it. Highlight your strongest channel expertise but show versatility. Many companies value marketers who can execute across digital, events, PR, and traditional media.
What skills do hiring managers look for in Marketing Managers?
Strategic thinking, data analysis, marketing automation proficiency, team leadership, and budget management. The best candidates combine creative vision with analytical rigor and can demonstrate measurable business impact.
How do I present experience managing a marketing team?
Include team size, direct reports, and results your team achieved. Highlight hiring, mentoring, and development of team members. Show how your leadership improved team output or efficiency.
Is a marketing certification worth including?
Yes, certifications from Google, HubSpot, and Meta show commitment to professional development and validate your skills. Include them especially if they are relevant to the tools the target company uses.
Ready to Optimize Your Marketing Manager Resume?
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Last updated: 2026-02-08 | Written by JobJourney Career Experts